Our story

Meet our founder

Chloe, founder of 247 Reformer
Chloe, founder of 247 Reformer, in the studio

A note from our founder

Pilates gave me my body back. But more than that, it gave me an hour that was just mine.

That's what I want 247 to be for you. A place you can walk into at 5am or 11pm and feel like you belong. Where nobody cares how flexible you are, how long it's been, or what you're coming back from. Where every session, live or on your own, leaves you a little stronger than when you arrived.

You don't need to be ready. You just need to start. We'll take care of the rest.

See you on the reformer.

Chloe
Founder, 247 Reformer

Since 2024

Our story so far

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The problem

You shouldn't have to choose

Reformer Pilates used to mean picking one. Book a class on someone else's timetable, or train alone without the reformer or the guidance. We wanted the best of both worlds.

Class times that don't fit real life
Studios that close when you're finally free
Training alone, without a reformer or a coach

Our solution

Live or on-demand? Both.

Members in a live 247 Reformer group class lunging on reformers with weighted balls

Train with an expert in the room

  • ✓Led by an expert instructor with real-time cues and hands-on corrections
  • ✓The energy and accountability of a group
  • ✓45-minute classes, booked in the app
  • ✓Beginner, intermediate and advanced levels
Best for motivation, technique and community


We are a luxurious hybrid Pilates studio offering both live instructed group classes and 1000+ on-demand classes available anytime in studio.


We are a luxurious hybrid Pilates studio offering both live instructed group classes and 1000+ on-demand classes available anytime in studio.


We are a luxurious hybrid Pilates studio offering both live instructed group classes and 1000+ on-demand classes available anytime in studio.